Thinking outside 
the box.



TIME named it a best invention of 2020, Esquire rated it a top 20 coolest gadget and I say the website deserves an award too.

Meet KEEP, the world’s safest medicine cabinet and the first smart storage device for cannabis and prescription medicine.

Working with my friends at Dim Sum Club, I helped build positioning and craft messaging, not even relying on one “think outside the box” pun, except the one I used here.

Messaging and positioning
Copywriting